Gain Exclusive Access to Diverse Female Talent

Her Competitive Advantage (HCA) provides direct access to current and former collegiate female athletes (CFAs), a demographic known for their business success and skills beyond traditional resumes, providing organizations with a competitive advantage. Through our searchable resume database, HCA eliminates systemic barriers and reduces hiring costs associated with finding and hiring top female talent.

Get Started

94%

of female executives played competitive sports

Why You Might Be Struggling to Hire Current and Former Collegiate Female Athletes

Systemic barriers and high costs prevent organizations from easily connecting with and hiring highly-talented women known for their proven business success and skills that go beyond traditional resumes - current and former collegiate female athletes (CFAs).

Geographical Constraints

Organizations focus on local recruiting, overlooking the fact that most collegiate female athletes have different geographical preferences than the university they are attending.

Career Services

Relying on athletic career services departments to recruit top talent, despite universities not having any tracking for their female athletes majors, interests, or geographical preferences.

Timing

Organizations connect with collegiate female athletes at athletic career fairs, which are typically held in the fall and spring, and may not align with hiring cycles or open positions.

Where potential meets opportunity.

Save Valuable Time and Money Hiring Current and Former Collegiate Female Athletes (CFAs) -a group of highly-talented women known for their proven business success and skills that go beyond traditional resumes.

Gain Direct Access to Top Female Talent Across the U.S. with Insights into Their Geographical Preferences, Providing Your Organization with a Competitive Edge.

Amplify Your Brand Through Strategic Partnerships, Dedicated Employer Landing Pages, and Engaging Presentations for Collegiate Female Athletes

Get Started

Create a Strong, Diverse Team with HCA

HCA is a female owned business, working with companies and thought leaders to leverage sports to drive gender equity and pay parity across all industries.

12 %

Less than

of C-Suite positions are held by women.

Women remain underrepresented across the corporate ladder. The pipeline narrows and the gap widens at every increasing level, with the largest gap happening in the C-suite.

* Statistics based on 2021 Equilar analysis

"Success in the business world demands a level of intensity and competition that is uniquely learned through sports."

Gender equity improves the bottom line.

The research and evidence is clear: Empowering women, as employees and consumers, and increasing gender diversity within a company leads to better business and economic outcomes through increased profitability, productivity, and company effectiveness.

Find Top Talent

21%

15%

PRODUCTIVITY

Organizations that prioritize diversity and inclusion in leadership experience a 15% boost in employee engagement and productivity.

PROFITABILITY

Having gender diversity at the executive level is linked to a 21% increase in profitability.

* Source: Market Splash

Her

Competitive

Advantage